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Meet the Silver Founders

The makers behind MagicManuals®
and the GmbH


Meet the Founders

A strong team



Arndt Rubart

Founder & CEO


Heinrich Erkens

Founder & CFO

Our Story

We asked ourselves: Why are instructions always so bad?

Each of us has probably been annoyed by bad instructions. Why is it still not better today?

We want to solve this problem in a simple, efficient and beautiful way. The result are the MagicManuals®.


Our Values

What is important to us


Get things done

We only tackle things that we actually finish. Unfinished things annoy us and are a sign of poor planning.


We can also say no

We constantly have new ideas and therefore permanently decide what does not belong on our agenda and what we will attack later.


Differences make us strong

Only teams with different characters bring power to the road. We are united by the desire to create a great product together.



Our team members are our greatest asset.  For us, sustainability means employing everyone in the long term according to their wishes and talents.